Facebook has reached 1 Billion users. It is a must for any business to have a presence on this social media giant. Having a professional Facebook page is free, and only takes a few minutes per day to maintain. It can be done first thing in the morning before or after checking incoming emails. Here are 5 easy tips to keep in mind when starting out on Facebook.
1- Design
One image is worth a thousand words. Having a professional-looking Facebook timeline cover is crucial: it is the first thing that your visitors will see, and it is also your only chance to make a good first impression. Best size is 851×315 pixels. If you don’t know your way around Photoshop, ask a graphic designer friend to do it for you.
2- Reach
Reaching out and building an audience often starts with people close to you; friends, family members, co-workers. Telling everyone around you about your new Facebook page will definitely get your some likes on your business fan page. The next step is to share your Facebook page on related forums, blogs, websites etc. At this stage a lot of people choose to buy facebook likes, which increases their credibility when starting out and attracts new fans; nobody wants to like your page if they don’t see that other people liked it already.
3- Engage
Now that you gained your few first fans, what’s next? Facebook is all about engaging your audience. Nothing will bore them faster then only posting self-promotional updates about your business. Be creative! Engage your fans with surveys, discussions, contests, giveaways, special discounts for your Facebook fans only etc.
4- Advertise
Facebook ads are a powerful way to grow a targeted audience that is already interested in your services or industry, which will lead to high conversion rates. As those ads are pay per click, everyone can make use of this great marketing technique, whether your budget is $10 per day or $10 000.
5- Maintain
Once you have a fan base on your page, it is very important to keep them updated regularly. Many researches show that daily regular updates are more effective than sparse weekly or bi-weekly updates. Put yourself in your customers’ shoes: we live in a world where we are bombarded by both online and offline news on a daily basis. Posting a simple daily update will refresh your fans’ memory and remind them of your business and the services that you offer. It also shows them that you are professional and care enough about your business to take the time to maintain your Facebook page..
Keeping these simple tips in mind while starting and maintaining for business’ Facebook presence will guarantee you great results and higher conversion rates.
